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Saturday July 4, 2009 |
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| WHEEL SPOTLIGHT: | ||
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Chrysler sales have increased nearly four times since 1991. With momentum building, DaimlerChrysler has set an aggressive sales goal for its Chrysler brand. It believes it can boost sales another 40 percent by the end of 2004 by introducing several exciting new models that capture the public's attention in segments and price ranges that Chrysler has never attempted in the past. The Crossfire sport coupe is just such a car. With its dashing good looks and healthy dose of German engineering courtesy of Mercedes-Benz, the Crossfire certainly isn't your mother's aging Chrysler sedan. Instead, the Crossfire is poised to remake Chrysler's image in a bold, new way. Two years ago, Chrysler proudly unveiled the Crossfire concept car at the 2001 North American International Auto Show. After receiving favorable reaction from the automotive press and consumers, the new sport coupe was put on the fast track -- scheduled to start production for the 2004 model year. Chrysler's engineering team got busy immediately, and the production version was unveiled at the 2002 Los Angeles Auto Show. Chrysler believes the Crossfire coupe will attract new buyers -- consumers who have traditionally purchased luxury import models. Reaping the benefits of its Mercedes-Benz corporate ties, the Crossfire is the first true Mercedes-Chrysler collaborative effort, featuring 39 percent Mercedes-Benz technology. That figure alone should catch established import buyers' attention, along with the fact that the Crossfire is based on its corporate cousin-- the SLK roadster. The Crossfire name is derived from one of its many distinctive design cues: the character line that runs along the Crossfire's sides from front to rear. The "X" that is created when the line crosses to a negative formation as it moves through the car's rear fender is the "cross." Other interesting design elements that enhances the car's windswept look are the six "speed" lines that run the length of the car's hood, and the center spine line that moves over the length of not only the exterior, but through the interior as well. Interior lines were set to focus attention down the road, and the distinctive center line even cuts through the center console. After driving the Crossfire, we can say that we wish it had more low-end torque, slightly better steering feel and less plastic and better ergonomics in the cabin, but we can't deny how much fun the car is on twisty roads, or how upscale it feels when cruising along coastal highways. We also can't deny the surprised expressions from mesmerized onlookers when we told them how much the car cost. So despite all the infighting, quarterly red ink and lingering lawsuits from angry stockholders, this whole "merger of equals" thing between Chrysler and German automaker Daimler just might pan out. And even if it doesn't, the Crossfire is proof that we'll see some interesting product in the meantime. Need something pretty to look at and fun to drive? Perhaps it's time for a visit to the Chrysler dealer.
We strive to continually bring you the largest selection of custom wheels and discount tires in the
nation at the lowest prices. Not only do we offer award-winning customer service but we also have a
skilled staff of technicians waiting to serve you with your custom wheel purchase. Our warehouses sell
our rims at savings up to 70% off of list prices and 30% less than our retail outlets. You can rest
assured knowing that all wheel and tire package fitments are verified with our technicians before ever
leaving our warehouse. Unless your car has been modified, all fitments are calculated off of the stock
specifications set forth for your vehicle. We use plus-sizing techniques to match up your new wheels
to stay as close to factory stock heights. In laymen\'s terms, you wheel gets bigger and your tire gets
smaller. If you are hesitant about a wheel and tire package purchase, allow us to mount and balance
the set and deliver it to your door ready to be installed onto your vehicle. We use state-of -the-art
hunter mounting and balancing equipment. When mounting we use chrome valve-stems, stick-on weights,
and road-force balancing equipment. We shrink-wrap and package the aftermarket wheels thoroughly for
shipping. All wheels and tires are insured during transit. If you are ordering wheel spinner adaptors,
they are generally shipped separately from the wheel for safety reasons. While we rely on our repeat
business from satisfied customers, we are always looking for new customers to add to our growing wheel
clientele. Do not settle for one of these fly-by-night companies on the internet that will nott be able
to promise what they deliver or provide service to you after the sale because they are no longer around.
We have been around for years and we plan on being around for many more years to serve our customers.
Just give us a call on our toll-free number!!
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