| Saturday March 13, 2010 |
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WHEEL SPOTLIGHT: |
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Not too long ago, the Toyota brain trust took a close look at the SUV market and determined that not everybody liked the idea of piloting a three-ton land yacht in order to take advantage of the "U" in SUV. File drawers full of focus group questionnaires pointed toward a vehicle that combined the advantages of a sport-utility -- great visibility, sizable cargo capacity, go-anywhere capability -- with the manageable size and drivability of a car. With that in mind, Toyota's designers looked past their bulky truck frames and gas-guzzling engines and came up with a car-based SUV that merged trucklike utility with carlike maneuverability. Introduced in 1996, the RAV4 (Recreational Active Vehicle -- four-wheel drive) combined sporty good looks, a convenient size and an economical engine into an attractive and affordable package. It was an instant hit, and as the first example of a car-based sport-utility, the RAV4 enjoyed phenomenal sales that brought with them an onslaught of new competitors hoping to cash in on the newfound niche. Vehicles like the Honda CR-V and Suzuki Grand Vitara soon hit the market sporting bigger engines and more refined interiors, promptly shuffling the aging RAV4 toward the bottom of the category it had single-handedly created. Despite a dose of additional power in 1999, the RAV was getting left behind, and with more competition on the way, Toyota knew a complete redesign was in order to keep its ground-breaking sport-utility at the top of its game. This led to the current-generation RAV4, which was introduced in 2000 as a 2001 model. It has a refined new look thanks to sharply upswept headlights and crisp lines that stretch the length of the vehicle. Squint hard enough and Toyota's latest mini-ute could even pass for a poor man's BMW X5, sans the neck-snapping V8 of course. Unlike some other SUVs, the RAV4 can't be ordered
We strive to continually bring you the largest selection of custom wheels and discount tires in the
nation at the lowest prices. Not only do we offer award-winning customer service but we also have a
skilled staff of technicians waiting to serve you with your custom wheel purchase. Our warehouses sell
our rims at savings up to 70% off of list prices and 30% less than our retail outlets. You can rest
assured knowing that all wheel and tire package fitments are verified with our technicians before ever
leaving our warehouse. Unless your car has been modified, all fitments are calculated off of the stock
specifications set forth for your vehicle. We use plus-sizing techniques to match up your new wheels
to stay as close to factory stock heights. In laymen\'s terms, you wheel gets bigger and your tire gets
smaller. If you are hesitant about a wheel and tire package purchase, allow us to mount and balance
the set and deliver it to your door ready to be installed onto your vehicle. We use state-of -the-art
hunter mounting and balancing equipment. When mounting we use chrome valve-stems, stick-on weights,
and road-force balancing equipment. We shrink-wrap and package the aftermarket wheels thoroughly for
shipping. All wheels and tires are insured during transit. If you are ordering wheel spinner adaptors,
they are generally shipped separately from the wheel for safety reasons. While we rely on our repeat
business from satisfied customers, we are always looking for new customers to add to our growing wheel
clientele. Do not settle for one of these fly-by-night companies on the internet that will nott be able
to promise what they deliver or provide service to you after the sale because they are no longer around.
We have been around for years and we plan on being around for many more years to serve our customers.
Just give us a call on our toll-free number!!
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